Google Tag Manager (GTM) allows you to track analytics and provide data to a range of third party marketing services. Tag manager is often used by professional SEO experts, so they can manage your account through one system.
The data we provide is as follows.
You can use GTM to define target events, or funnels. eg if you want to detect abandoned carts, you would detect a customer getting to these URIs, but then not proceeding to a successful sales event.
The definition of GTM events and funnels is outside the scope of our user support.