Sometimes you may want a product to not appear in search engines or shopping feeds. This can help control which products are visible to the public or appear in marketing channels.
You will see three checkboxes in this section:
Search Robots - Tick this box to prevent search engines (like Google, Bing, etc.) from indexing the product. The product should not appear in organic search results.
Google Merchant Feed - Tick this to remove the product from your Google Merchant Centre feed. It should not appear in Google Shopping ads or Free Listings.
Facebook Product Feed - Tick this to exclude the product from your Facebook Product Feed. It will not be available for Facebook Shop or dynamic ads.